Friday, June 5, 2009

The “Survival Of The Fittest” Pack


The term “Survival of the Fittest” dates back to Charles Darwin’s theory of Natural Selection, and in today’s tough economic climate, who can deny that survival is the name of the game?

Together, Akomplice and respected Chicago-based retailer, Leaders 1354, have a combined 12 years in the industry, allowing them to build an understanding about what it takes to survive in this game. With that in mind, Akomplice has teamed up with Leaders 1354 to save the day by producing a stunning “Survival of the Fittest Pack” which includes an Akomplice x Leaders Swiss Army knife, an Akomplice x Leaders T-shirt, a certificate of authenticity and a lemon (That’s right, because when life chucks a lemon at you, say “fuck it” and make some juice.)

The T-shirt features a Swiss Army knife-inspired design which highlights 10 qualities necessary for surviving life. If you’ve watched MacGyver, you already know how crucial a pocket knife is in tough times, this one just happens to look really nice.
Everything comes nicely packaged in a rope-bound black box. Limited to just 30 packs worldwide, this very special release will drop on May 23rd, at 12 noon, and is available exclusively at the Leaders Boutique in Chicago (1400 Milwaukee Ave).